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Practical Advise
Give your customers a great brand experience
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If you spend a moment or two thinking about your favourite brands, the chances are you’ve been given the right level of service. For clients, positive brand experiences attract their attention and as a result, they are more likely to stay with that particular service provider. Here are some tips on how to transform your customers’ brand experiences to your favour. 

1. Put people first not products
You should always design your brand based around the customers’ needs. Think about how you want them to feel at every stage along the experience. To fulfil their specific...

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Tips on succeeding in marketing transformation
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It is now a good time to reflect on how much your marketing transformation strategies are functioning. After all, this is a digital world that’s rapidly growing. Just follow these tips to help you transform your brand’s marketing.

Come up with a game plan
Once you’ve made the decision to make a transition to inbound marketing, you need to ask yourself why you wish to adopt this strategy and what your immediate and long-term goals are in relation to inbound marketing. Once you’ve gathered enough information, you are ready to create a transition plan for your...

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Practical Advise
Proven Ways of Growing as a Customer Leader

Customer leaders must always have a great understanding of what their customers want. So as to create innovative ways of marketing their products, customer leaders are required to have an in-depth understanding of their products, why do the products exist and how the products are made. The customer leaders should also understand the techniques employed by the competitors, how they execute these techniques and how they function. For any marketing leader, customer knowledge is exceedingly essential for the success of the business. However, it is not going to get you promoted. 

A great...

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Practical Advise
Learn how to track your content's true performance with engaging data
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Content marketing has become an essential part of online advertising and it’s not showing any signs of slowing down any time soon. Marketing brands and products have undergone a huge transformation since social and mobile technologies were introduced a few years ago. However, there are still many entrepreneurs and companies struggling to navigate their way around the Web using modern marketing techniques. 

Determine your content marketing goals
The key to tracking the true performance of your content begins with accomplishing brand recognition and exposure. For most...

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LinkedIn auctions off its display banner ads for desktop

LinkedIn has officially begun auctioning off its banner ads. The majority of which consist of horizontal leaderboard adverts as well as right-rail banners. This is done through real-time desktop-only bidding exchanges that allow advertisers to get programmatic access to these banners. 

As LinkedIn’s banner business took a turn for the worse in the first quarter of 2016, the company’s ad revenue declined by as much as 10 per cent. The desktop display adverts from LinkedIn have always been a supplementary revenue, just like other social networking sites such as...

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Five Efficient Strategies For Managing Data Overload
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Data overload can have a crippling effect on individuals. Businesses that efficiently manage the flow of data become better at serving their customers. These five strategies will help you improve efficiency in data collection and analysis.

1. Identify Your Team's Most Important KPI
Key Performance Indicators (KPIs) show whether your company is achieving results. Senior management drives your company's agenda, so it is important to take their priorities into account. Once they know which KPI they look at primarily when determining their success, you can focus on tracking that.

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Twitter’s New Dashboard Simplifies Tweeting for Businesses

Twitter has released a new Dashboard tool that helps business navigate through the site. There have been complaints in the past concerning the complexity of the social networking site for new users. Twitter provides an opportunity for companies to reach a wide target market, but finding the right way to capitalise on it has always escaped many entrepreneurs. With the social media market growing dramatically, it has become necessary for Twitter to reinvent itself to suit business needs. This Dashboard aims to reduce the learning necessary for companies to adapt to Twitter marketing. It is...

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Digital Channels dominate among the young population
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In this fragmented media environment, marketers ought to test the types of media to ensure their efficacy in advertising projects; the media that has a large number of desired audiences is thereafter chosen. Though traditional TV still holds a huge audience, it seems to have lost the much-coveted segment of the population; the 18 to 49-year-olds.

According to a report released by Nielsen, traditional TV advertising is still powerful and relevant; commanding the better part of the daily media time. It further states that an average adult in the US spends four and half hours on TV while...

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How Will Brexit Effect the Marketing Industry?
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The political world reeled after the British voting public voted in favour of leaving the European Union. Questions as to what this means financially, socially and philosophically have been shooting backwards and forwards for weeks now, but all we can be sure of is, the world is in for some serious changes.

What Initial Impact Will This Have Financially?

The media industry is a typically international one so any significant changes to trading laws between countries and economic areas will inevitably have a knock on effect for the it. Just this week we have seen a massive drop in the value...

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Facebook Lifts Limits on Advertising with the Audience Network
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As there are currently more than two billion users accessing social media sites such as Facebook each day, it should come as no surprise that advertisements have always been a key portion of revenue generation. However, Facebook limited such ads to only those who had existing accounts in the past. This is all about to change thanks to a new algorithm known as the Audience Network.

Following Suit?

This move comes on the heels of recent changes made to SERP guidelines at Google. As further refinements are required within the online marketing community, it seems that if Facebook is now...

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