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Study
Finding Firmographics. B2B Marketers are Confronting a Changing and Uncertain Datascape
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The results of Dun & Bradstreet's sixth annual report on B2B marketing data is out, and the results are show great ignorance. Generally speaking, the bottom line is that B2B marketers know that data is key, but they aren't exactly sure as to how to make sense of the data. 

For starters, 38 percent of the of the 250 B2B marketing professionals that were surveyed as part of this comprehensive report acknowledged that Account Based Marketing or ABM is an integral part of their marketing strategy. However, of this same subset of marketing professionals,...

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Study
Local online marketing – so far often neglected
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Failure to mention opening hours, minimal company location information and no ratings on popular platforms: Online marketing, which is only locally oriented, is often not maintained. German companies have a lot of catching up to do when it comes to locally oriented sales strategies. Petrol stations, retailers and banks in particular have a lot of catching up to do here, as they offer great opportunities to address customers directly and locally.

 

DAC study 

The DAC Group Germany examined criteria for local behaviour in online marketing of more than 500 different companies with...

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Study
Social Media, SEO and Co: These are the top 5 topics in online marketing
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In cooperation with our partner, the DSP selfcampaign, we have exclusively analysed which were the most important topics in online marketing in 2018. 

 

Topic No. 1: Social Media

By far the most important topic for online marketers are the social networks Facebook, Instagram and Twitter. More than 82 percent of all articles read by decision-makers dealt with this topic. This is the result of a recent survey by our affiliated data partner selfcampaign.

No wonder – after all, most advertising-relevant user groups in social networks are on the move. In addition,...

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Study
Pricing – necessity and challenge in business practice
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The industry is becoming smart, is constantly changing and pricing is gaining more and more more momentum for companies in addition to sales structure and advertising. Good pricing is becoming an important instrument for controlling pricing and is regarded as an important lever for determining the profitability of a company. How does pricing come about? Which solutions exist and how can pricing be optimized?

 

Pricing in companies 

Psychologists, philosophers, economists and even historians deal with the topic "price". Medium-size entrepreneurs ask themselves...

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Study
The 5 most important social networks for business decision makers
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There are quite some studies on social media usage in companies. Most of them are based on surveys of decision-makers or qualitative analyses of individual networks. Together with the B2B trade portal selfcampaign, CMOatWork dares a new approach: In an exclusive reception study we looked at which social networks are written about – and which networks business decision makers use to gather information. The basis of our data is the evaluation of the use of connected specialist websites, which provide information on the keywords for which articles are consumed on the Internet. On...

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Study
Video Marketing Trends 2018
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What is video marketing? Video marketing refers to the incorporation of videos in your online marketing strategies. How you can use videos in marketing, include: video blogs, tutorials, ads, demonstrations, reviews, and testimonials. 

Benefits of Video Marketing 

  • Engages viewers 
  • It is easier for viewers to remember content in video form 
  • Videos influence buying decision 
  • Young people are enticed into purchasing services and products advertised through a video 

 

Video Marketing Study by Brightcove 

Production of videos that are in line with your...

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Analysis
The Effects of GDPR on ABM Tactics and Practical Recommendations
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The entire premise of account-based marketing provides deep consumer understanding and highly tailored data to the client at the most appropriate time. On the other hand, GDPR is undeniably a significant challenge for enterprises. But it also brings an opportunity for organisations to clean up their data, improve their business processes, enhance customer experience and put in place the right information strategy. 

Also, firm owners should be aware of the upcoming ePrivacy Regulations (ePR), which is a European Union directive that mainly focuses on the right to confidentiality,...

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Practical Advice
How to Develop an Effective Content Marketing Funnel
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Marketing your site is a difficult process. As search engine optimization becomes increasingly difficult to implement and social media becoming increasingly time-consuming, there is nothing more essential than spending your time mapping out your own Content Marketing Funnel. 

Currently, most B2B marketers are developing custom content marketing, and they are planning to produce even more content in the future. However, most of them do not know how to differentiate between content that works and the one that does not make an impact. 

A traditional sales funnel has been...

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Analysis
Tips for Establishing Effective B2B Lead Generation Emails
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Email marketing has been in existence for many years. Apart from being among the oldest online platforms for B2B marketing, it is also the most trusted sources of essential information for B2B buyers. However, with the constant advancement in technology and the B2B buyers’ inclinations ever-changing, developing and implementing a solid strategy for your company’s email marketing platform can be challenging. 

That means that it is essential to look at various strategic approaches that will work for the business. Most companies are able to see their email marketing channel...

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Analysis
How to Optimize your Post-click conversions
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Advertising technology has over the years changed significantly to allow new marketing strategies such as optimized and personalised ads, and microtargeting ads. These strategies have proven successful in achieving a higher click rate in most ads. However, this is not the same for post-click conversion rate. Most marketers have failed in getting their audience to convert to their ads. The statistics in the post-click conversions are frustrating as marketers are putting more effort into pre-click conversion and neglecting post-click conversions. Marketers need to learn how to create and...

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