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Facebook Marketing Enters The Next Stage: Messenger Marketing
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The number of Facebook Messenger users has gone up to more than 1.3 billion, and this number continues to rise. As a marketer, this means a significant potential to sell your business through a platform that is currently used all over the world. There are various ways that you can use Facebook Messenger to market your business: 


Content Delivery

Email marketing is slowly losing its grip in the marketing world. This phenomenon could be attributed to the increase in spam emails which potential clients prefer to skip, rather than opening to check the content. Using Facebook...

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Practical Advice
Crafting a Customer Experience that Boosts Revenues
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Customer experience involves more than just a strong brand because the way that people perceive your company goes beyond the goods or services you provide. A customer must feel good after interacting with your business. The tiniest details can shape the image of your brand among consumers, which, in turn, influences sales and revenues. This is why customer experience has become a priority for any smart business owner. Customers must be satisfied at every stage of the purchasing journey to justify the money they spend on your business. Managing the perception of customers require a...

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Practical Advice
Successful e-mail marketing 101
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Email marketing is a direct form of marketing that uses electronic mail to communicate messages to a selected audience. Getting the most out of email marketing is sometimes difficult especially for new users. Here are some tips for successful email marketing;

1. Make your message mobile friendly

Smartphones are the most preferred devices for Internet access today. As such, it is important to optimise your message to be viewed easily via a mobile device. This will ensure that you reach a larger target audience and increase the possibilities of positive feedbacks.


2. Create...

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Practical Advise
The first steps to persona-based marketing
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Persona-based marketing is increasingly becoming the most effective product promotion strategy. The reason for this is that it requires you to put yourself in the shoes of different customers groups. It is from this perspective that you are to view your product. It enables you to customise your content to meet the specific needs of each of customer. It makes handling your leading prospects easy as you have an idea of their needs.

Like all things worth having in life, it is not easy to crack the art of this marketing plan. Nonetheless, three actions can set you on the path of successful...

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Understanding Native Advertising
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Native advertising is a special ad form to reach a specific audience via a third-party website. People tend to confuse content marketing with native advertising, although the distinction between the two is very clear: Content marketing involves creating and distributing materials which will be relevant and useful to the audience with the ultimate aim of conversion. On the other hand, native adverting involves using a third-party company to post your content on their platform. Native adverting takes three forms for it to be effective and achieve its role: 



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Practical Advise
Connecting Sales And Marketing
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Sales and marketing are aspects that are closely related since they all work together with the aim of increasing revenues. Though these components seem to be very related, they have some differences applicable to their concepts and the long and short-term term goals of a company. The differences also involve the different skills required to put each of them into their individual objectives. Considering this fact, you will see that proper marketing paves way for convenient and increased sales hence an increase in revenues. On the other side, the efforts of marketing would be cancelled...

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The Huge Potential of Big Data to Increase ROI
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Many companies are reaping the benefits of big data, successfully turning around poor growth and driving their return on investment (ROI). Collecting big data is a challenge in itself but, fortunately, there are professional companies who can help with this. Once you start to harvest your big data, the potential benefits far outweigh any challenges. You can learn about your customers, your websites, and your product/service performance to improve your offerings and, therefore, your ROI.

How big data can help with your ROI

Big data can tell you what websites, social networks, and news...

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Practical Advice
Effective gratitude marketing relies on authenticity
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There’s a lot of buzz at the moment around gratitude marketing. The idea is that a business that expresses gratitude to its customers can use this to build a closer relationship with them, increasing customer loyalty and later sales. 


Authenticity is vital

However, it has to be authentic. There is nothing more likely to alienate a customer than a “thank you” that is obviously just a pretext for further marketing. However, done well, appreciation marketing can help build customer loyalty, and nurture an ongoing relationship. So how does a business ensure...

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Launching a Marketing-as-a-Service Strategy
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Customers now have higher expectations of the kind of service they receive and expect not just a personalised service but an entire customer experience when buying. Using customer data is a way to help marketers understand customers better to deliver this kind of service.

Meeting customer expectations

Marketing-as-a-Service meets customer expectations as companies partner with other companies to create a seamless flow between one company's product and another's. For example, when travelling on a plane, your airline might book your cab for you as part of their marketing...

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Is Measuring the ROI in Content Marketing Possible?
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Measuring content ROI can be a complex process, especially if you do not know what to look for. If you measure the ROI incorrectly, it will not give you the true picture of the success or failure of your efforts in content marketing. However, to successfully measure content ROI, the most important thing to know is your conversion rate


How to work out your conversion rate? 

The first step is to identify the purpose of your content and audience. You may produce your content to either:

  • Drive web traffic to your site
  • Generate leads
  • Generate direct sales 

The rule...

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