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Analysis
How to Optimize your Post-click conversions
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Advertising technology has over the years changed significantly to allow new marketing strategies such as optimized and personalised ads, and microtargeting ads. These strategies have proven successful in achieving a higher click rate in most ads. However, this is not the same for post-click conversion rate. Most marketers have failed in getting their audience to convert to their ads. The statistics in the post-click conversions are frustrating as marketers are putting more effort into pre-click conversion and neglecting post-click conversions. Marketers need to learn how to create and...

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Analysis
Top Tips for SEO Keyword Research Strategies
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Nowadays, effective use of keyword research is an increasingly essential skill for most digital marketers. They need to know how to create and develop excellent keyword list for both search engine optimization and PPC. Also, smart content marketers may use a keyword research technique to find out the different types of phrases and topics they should use in their content writing. 

Content marketing has been on the wall since the year 2014, and while their benefits and motives are widely debated, the importance of focusing and concentrating on the advantages and the intent of the exact...

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Analysis
Walled gardens and their impact on data marketing strategies
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A huge percentage of online marketers rely on consumer data to maximize on their marketing strategies. Consumer’s data can reveal a lot of information that marketers use to drive their products and services to the exact audience who are highly likely to use the product or service being advertised. Marketers have used consumer data from tech giants, such as Facebook, Google and Amazon, for the longest time to strategize on their marketing techniques to reach the right audience. However, that is rapidly changing as tech giants are putting a wall between marketers and consumer data; that...

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Study
Dentsu Aegis CMO Survey 2018 – CMOs see themselves as drivers of business growth
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Digital technology plays a fundamental role in equipping brands with modern tools to attract consumers. However, the transition to a digital economy comes with greater implications for the brand’s long-term policy than many would appreciate. Reflecting on the major survey conducted on 1,000 CMOs globally and across the business, the Dentsu Aegis CMO Survey 2018 shows how brands are in a better position to engage consumers and win within a digital economy. The survey offers an exclusive picture of CMO sentiment through a variety of dimensions. Some major highlights include the future...

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Practical Advice
Factors that Contribute to a High Rank in Amazon Searches
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Everybody wants to have good rankings in the search engine results. But there are many other avenues where you can sell your products apart from your own website. If you are on Amazon as well, you want your products to rank highly – the same way your site is on the first page of Google search results. Luckily, you can influence your Amazon ranking if you consider the following factors in your Amazon pages: 

 

Amazon Backend Keywords 

The backend keywords are “hidden” keywords that are used in the Amazon Seller Account’s backend....

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Study
Best Marketing Strategies for Millennials and Gen Z
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Advertisers are always working hard to capture the attention of consumers. However, gaining the attention of millennials and Gen Z has proven to be more difficult, and therefore advertisers have to change their advertising tactics. They have to create ads that resonate with the young people’s motivations, attitudes and likes. The old-fashioned advertising strategies of personalizing ads such as matching gender, ethnicity or featuring people’s names don’t work anymore on millennials and Gen Z, therefore for marketers looking to target young people, they first have...

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Trend
The Role of Nano Influencers in Marketing
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Lately, influencer marketing has gained a lot of popularity when it comes to advertising brands on the social media. Mega, macro, micro and nano influencers are individuals who have a particular number of followers; they can mobilise their fans to try out a specific brand which they advertise. They are, therefore, pivotal in increasing sales and creating brand awareness. 

 

Getting to Know Mega, Macro, Micro and Nano Influencers 

Everyone is an influencer; the only difference is the number of people you can influence. Nano influencer is a term used to refer to the individuals...

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Analysis
Ways of Reducing the Bounce Rate on Your Website
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If you are struggling to increase traffic to your website, get more leads and clients, it is likely that your bounce rate is the problem. This means that customers visit your landing page and bounce off before you convert them. Here are some proven ways of reducing the bounce rate on your site: 

 

Avoid Popups 

You should avoid using popups because they may annoy your users. When someone visits your site, and a popup interrupts their reading, they may choose to leave. Some marketers use forceful or even bullying phrases in the popups, which makes users go and increase their...

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Practical Advice
B2B Customer Acquisition: Why it is Important in Marketing
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Client base is a relevant field to consider whenever you want to improve your business’ efficiency. To expand the customer base, employ several B2B client acquisition strategies. One of the best means of acquiring customers using B2B strategy is taking care of the customers professionally throughout their experience in the firm while enacting client retention policies. 

 

Understanding B2B Customer Acquisition Strategies 

Many entities are indulging in digital advertising and content marketing as a policy of garnering more customers. The primary fields that B2B...

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Analysis
Microtargeting as a Marketing Strategy
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Behavioural advertising technique also referred to as microtargeting has been used to influence consumers’ decision making. Many businesses have managed to successfully run their marketing campaigns by targeting a specific group of consumers, through microtargeting techniques. This has largely helped to effectively pass a marketing message to specific consumers. Microtargeting is, therefore, a technique used by marketers to collect consumer behavioural data of a specific group of consumers, then use the data to influence the consumers' decision making. When you learn the behaviour...

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