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The 5 most important social networks for business decision makers
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There are quite some studies on social media usage in companies. Most of them are based on surveys of decision-makers or qualitative analyses of individual networks. Together with the B2B trade portal selfcampaign, CMOatWork dares a new approach: In an exclusive reception study we looked at which social networks are written about – and which networks business decision makers use to gather information. The basis of our data is the evaluation of the use of connected specialist websites, which provide information on the keywords for which articles are consumed on the Internet. On...

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Video Marketing Trends 2018
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What is video marketing? Video marketing refers to the incorporation of videos in your online marketing strategies. How you can use videos in marketing, include: video blogs, tutorials, ads, demonstrations, reviews, and testimonials. 

Benefits of Video Marketing 

  • Engages viewers 
  • It is easier for viewers to remember content in video form 
  • Videos influence buying decision 
  • Young people are enticed into purchasing services and products advertised through a video 


Video Marketing Study by Brightcove 

Production of videos that are in line with your...

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The Effects of GDPR on ABM Tactics and Practical Recommendations
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The entire premise of account-based marketing provides deep consumer understanding and highly tailored data to the client at the most appropriate time. On the other hand, GDPR is undeniably a significant challenge for enterprises. But it also brings an opportunity for organisations to clean up their data, improve their business processes, enhance customer experience and put in place the right information strategy. 

Also, firm owners should be aware of the upcoming ePrivacy Regulations (ePR), which is a European Union directive that mainly focuses on the right to confidentiality,...

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Practical Advice
How to Develop an Effective Content Marketing Funnel
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Marketing your site is a difficult process. As search engine optimization becomes increasingly difficult to implement and social media becoming increasingly time-consuming, there is nothing more essential than spending your time mapping out your own Content Marketing Funnel. 

Currently, most B2B marketers are developing custom content marketing, and they are planning to produce even more content in the future. However, most of them do not know how to differentiate between content that works and the one that does not make an impact. 

A traditional sales funnel has been...

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Tips for Establishing Effective B2B Lead Generation Emails
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Email marketing has been in existence for many years. Apart from being among the oldest online platforms for B2B marketing, it is also the most trusted sources of essential information for B2B buyers. However, with the constant advancement in technology and the B2B buyers’ inclinations ever-changing, developing and implementing a solid strategy for your company’s email marketing platform can be challenging. 

That means that it is essential to look at various strategic approaches that will work for the business. Most companies are able to see their email marketing channel...

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How to Optimize your Post-click conversions
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Advertising technology has over the years changed significantly to allow new marketing strategies such as optimized and personalised ads, and microtargeting ads. These strategies have proven successful in achieving a higher click rate in most ads. However, this is not the same for post-click conversion rate. Most marketers have failed in getting their audience to convert to their ads. The statistics in the post-click conversions are frustrating as marketers are putting more effort into pre-click conversion and neglecting post-click conversions. Marketers need to learn how to create and...

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Top Tips for SEO Keyword Research Strategies
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Nowadays, effective use of keyword research is an increasingly essential skill for most digital marketers. They need to know how to create and develop excellent keyword list for both search engine optimization and PPC. Also, smart content marketers may use a keyword research technique to find out the different types of phrases and topics they should use in their content writing. 

Content marketing has been on the wall since the year 2014, and while their benefits and motives are widely debated, the importance of focusing and concentrating on the advantages and the intent of the exact...

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Walled gardens and their impact on data marketing strategies
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A huge percentage of online marketers rely on consumer data to maximize on their marketing strategies. Consumer’s data can reveal a lot of information that marketers use to drive their products and services to the exact audience who are highly likely to use the product or service being advertised. Marketers have used consumer data from tech giants, such as Facebook, Google and Amazon, for the longest time to strategize on their marketing techniques to reach the right audience. However, that is rapidly changing as tech giants are putting a wall between marketers and consumer data; that...

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Dentsu Aegis CMO Survey 2018 – CMOs see themselves as drivers of business growth
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Digital technology plays a fundamental role in equipping brands with modern tools to attract consumers. However, the transition to a digital economy comes with greater implications for the brand’s long-term policy than many would appreciate. Reflecting on the major survey conducted on 1,000 CMOs globally and across the business, the Dentsu Aegis CMO Survey 2018 shows how brands are in a better position to engage consumers and win within a digital economy. The survey offers an exclusive picture of CMO sentiment through a variety of dimensions. Some major highlights include the future...

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Practical Advice
Factors that Contribute to a High Rank in Amazon Searches
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Everybody wants to have good rankings in the search engine results. But there are many other avenues where you can sell your products apart from your own website. If you are on Amazon as well, you want your products to rank highly – the same way your site is on the first page of Google search results. Luckily, you can influence your Amazon ranking if you consider the following factors in your Amazon pages: 


Amazon Backend Keywords 

The backend keywords are “hidden” keywords that are used in the Amazon Seller Account’s backend....

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