Every business owner understands the importance of using marketing tools to find and keep customers. There are many ways to market your product or service through offline and online marketing. As people are spending more time online now than reading books or watching TV, it has allowed digital marketing to grow and provide new strategies for business owners to find their target customers. Here are some main differences between traditional and online marketing.
Keeps the costs down
As a business owner, you need to budget for your marketing strategy. When you promote your product or service through traditional methods, you will be spending a huge amount of your money on banner and paper advertising. However, if you opt for online marketing, you can keep the costs down as there are many low-cost marketing methods to use. Also, online-marketing allows you to adress your target group directly and therefore cuts the costs for widespread advertisements that vanish.
Data is easily recorded and monitored
Thanks to the various online tools like Google Analytics and social media sites, you can easily check on your marketing progress any time of the day or night. Unlike offline methods, the Internet allows you to check your business progress in real time and work on improving your results.
When it comes to targeting, online marketing takes the lead over traditional advertising. Using platforms such as Google or Facebook to target your niche audience based on their age, gender, location, and interests, you can show your ads to the right consumers.
An updated website with high-quality content will successfully target the needs of your audience and provide lead generation opportunities. Email and video marketing are some of those easy and effective strategies that the Internet puts at your disposal. Developing your brand through offline marketing, on the other hand, may not be as effective since there is very little interaction between you and your potential customers.