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B2B-Network:
Study
The 5 most important social networks for business decision makers
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There are quite some studies on social media usage in companies. Most of them are based on surveys of decision-makers or qualitative analyses of individual networks. Together with the B2B trade portal selfcampaign, CMOatWork dares a new approach: In an exclusive reception study we looked at which social networks are written about – and which networks business decision makers use to gather information. The basis of our data is the evaluation of the use of connected specialist websites, which provide information on the keywords for which articles are consumed on the Internet. On...

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Study
Video Marketing Trends 2018
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What is video marketing? Video marketing refers to the incorporation of videos in your online marketing strategies. How you can use videos in marketing, include: video blogs, tutorials, ads, demonstrations, reviews, and testimonials. 

Benefits of Video Marketing 

  • Engages viewers 
  • It is easier for viewers to remember content in video form 
  • Videos influence buying decision 
  • Young people are enticed into purchasing services and products advertised through a video 

 

Video Marketing Study by Brightcove 

Production of videos that are in line with your...

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