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Instagram’s IGTV Takes On YouTube
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Eight years after launch, the photo sharing platform, Instagram, has cracked the 1 billion user mark, and co-founder Kevin Systrom wants more from it. With the new video app, IGTV challenges industry giant YouTube. 

 

Its main properties 

Instagram recently introduced the first major new feature since the introduction of the story format two years ago – the new video platform, IGTV, which is also offered as a standalone app, where users can watch up to hour-long full screen videos on their smartphones. The format is unusual for video platforms as instead...

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Analysis
How to Increase your Click Rates in Email Marketing
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Click rates give you a clear indication of how effective your email marketing campaigns are. An increase in the click rate means that your campaigns are effective and that your content is relevant to your subscribers. However, this doesn’t always happen. At times, you will notice a decrease in the click rate, that does not necessarily mean irrelevant content, but rather that your campaigns simply need little improvements. It is therefore important to keep track of your campaign analysis, to know which strategies best work for your campaigns, and what you can do to make your...

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Analysis
How to Advertise on YouTube
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YouTube is the largest video sharing service on the internet. It receives about a billion users every month, making it one of the best platforms to market your products and services. Launching and optimising your video campaign is not as complicated as you think. Just follow these steps to create a high-quality YouTube ad video:

 

1. Create a YouTube Account

The first step is to create a YouTube account. Since the service is currently part of Google, you can sign in with your Gmail, and link it to your AdWords account. To do this, go to the ‘Linked YouTube Accounts’ part of...

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Practical Advice
Social Media Advertising Tips
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Social media advertising is highly effective today since more people are using these services. However, many marketing teams don’t know how to make the most out of these sites, and as a result, they end up with sub-optimal results. If you are a social media marketer, you should follow these tips to realise more success in your campaign: 

 

1. Target Correctly 

It is easy to get your ads in front of many people, but a large percentage of them may not be interested in your offers. Instead of targeting large numbers of people, you should try to get your ads to the right...

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