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B2B-Network:
Analysis
The Effects of GDPR on ABM Tactics and Practical Recommendations
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The entire premise of account-based marketing provides deep consumer understanding and highly tailored data to the client at the most appropriate time. On the other hand, GDPR is undeniably a significant challenge for enterprises. But it also brings an opportunity for organisations to clean up their data, improve their business processes, enhance customer experience and put in place the right information strategy. 

Also, firm owners should be aware of the upcoming ePrivacy Regulations (ePR), which is a European Union directive that mainly focuses on the right to confidentiality,...

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Practical Advice
B2B Customer Acquisition: Why it is Important in Marketing
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Client base is a relevant field to consider whenever you want to improve your business’ efficiency. To expand the customer base, employ several B2B client acquisition strategies. One of the best means of acquiring customers using B2B strategy is taking care of the customers professionally throughout their experience in the firm while enacting client retention policies. 

 

Understanding B2B Customer Acquisition Strategies 

Many entities are indulging in digital advertising and content marketing as a policy of garnering more customers. The primary fields that B2B...

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Practical Advise
Leveraging Successful B2B Content Marketing Strategies
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Business-to-business content marketing is dramatically different from business-to-customer solutions. While B2C techniques will often focus on topics such as quality and personal preference, B2B models are primarily concerned with ROI and profit margins. It therefore stands to reason that developing a successful B2B content marketing strategy will employ different tactics than those associated with its B2C counterpart. What are a handful of powerful techniques that should be implemented in order to enhance an existing campaign? 

 

Setting Clear Goals 

In order to hone your...

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Interview
“Intent data is a deep dive into a target group.” – An interview with Canio Martino
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Canio Martino is Chief Operating Officer and Chief Digital Officer at the B2B Media Group. In an interview with cmoatwork.com, he reveals exactly what intent data entails in the B2B sector and how it boosts data-driven marketing.

 

The scattergun approach is becoming increasingly rare in online marketing. Instead, more and more marketers are deploying targeted advertising using intent data. What exactly does this involve?

Well, first of all, let’s define the term “intent data” for the B2B sector, as it’s used in various ways and can often be misunderstood....

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Analysis
The rise of Influencer marketing in B2B
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Influencer marketing is gaining a lot of hype with brand marketers. The increase of hard to convince millennials has prompted digital marketers to turn to social media stars to help them in selling their products. While influencer marketing has been mostly associated with B2C brands, B2B brands are seeing opportunities that will work for them, too. Some of the popular influencer marketers may be found at LinkedIn, American Express, Salesforce and Hubspot

 

What are the advantage of influencer marketing? 

A major advantage of influencer marketing is that they can add ...

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Press Release
Becoming the largest B2B data marketplace in Europe: Canio Martino becomes COO and CDO of the B2B Media Group
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With a successful first half of 2017 and over 40% growth in 2016, the B2B Media Group is demonstrating its status as a leading marketer of B2B data. From August 2017, Canio Martino is bringing his extensive experience in the online marketing business to the company as the new Chief Operating Officer and Chief Digital Officer. The goal for the years ahead: Becoming the largest B2B data marketplace in Europe!

 

Through his involvement in a number of leading positions, including those at IDG, New Media Solutions Group and NetMediaEurope, Canio Martino is considered a pioneer in the...

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Lenovo utilizes marketing automation technology in boosting B2B website engagement
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Prior to 2010, Lenovo had very limited lead management and CMO processes. This was evident in its inability to adequately implement a functional lead scoring module – hence, sales teams had no means of efficient list segmentation. To remedy this, it had to implement a robust marketing automation technology, which helped in making its website more consumer-focused by creating separate sets of B2B sites within its parent site (Lenovo.com) – thus, effectively channeling customers to their desired locations 

To further enhance the engagement of its B2B clients, Lenovo’s...

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