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Walled gardens and their impact on data marketing strategies
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A huge percentage of online marketers rely on consumer data to maximize on their marketing strategies. Consumer’s data can reveal a lot of information that marketers use to drive their products and services to the exact audience who are highly likely to use the product or service being advertised. Marketers have used consumer data from tech giants, such as Facebook, Google and Amazon, for the longest time to strategize on their marketing techniques to reach the right audience. However, that is rapidly changing as tech giants are putting a wall between marketers and consumer data; that...

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The Google Speed Update Of 2018 Will Not Harm Your Search Results Rankings 
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The Google speed update of 2018 was created to scrape some of the most annoying websites from the first few pages of Google's search engine results page. Google has made it clear that speeding up your high-ranking website is not going to help you because Google is only targeting websites that are very slow. Nobody is throwing any numbers around, but since a bounce is typically considered to be between 6 and 12 seconds, then it is fair to say that any websites that take longer than 12 seconds to load will probably drop from the first pages of Google's search engine results.



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The New Ad-blocking Chrome Experience
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The new ad-blocking Chrome will go live on 15th of february 2018. The aim of upgrading Chrome this way is to reduce spammy adverts. Google says that the new ad blocker will not be blocking all advertisements; it will only prevent bad adverts as determined by the standards of the Coalition for Better Ads. This coalition bans full-page advertisements, flashing adverts, and ads that automatically play video and sound.


Prior Notice to Publishers

Google intends to let websites containing these adverts know about the likely blocking through Ad Experience Report tool, which...

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Product Information
The many capabilities of ad customizers
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Ad customizers are the latest powerful tools that advertisers are using for adapting text adverts to what someone is searching for, where they are located, and even what time of the day they are online. There are numerous customizer capabilities that can be utilised in simple functions and text. To know more, read this brief guide on the many functions of ad customizers.

One of the main features of ad customizers is their countdown function that lets you create a sense of urgency within the advert. Most advertisers know the call to action links that urge customers click on their website...

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Modern Search Tools for Your Modern Enterprise
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There is no doubt that optimised and catchy content plays key roles in terms of appealing to a specific audience. Unfortunately, failing to take advantage of the tools offered within a search engine results page (SERP) is similar to constructing a billboard behind a large mountain. The best content in the world will fail to produce a return on investment if your marketing strategy does not take advantage of the latest SERP tools offered. 

Features to Consider

Although static search results were sufficient a handful of years ago, this is no longer the case. Google has added in some...

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Google share price up after strong second quarter
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Google posted revenues of $17.7bn, up 11% compared with the same period in 2014, while profits were up 17% to $3.93bn

( Source: www.computerweekly.com )
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