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Insights to the High Demand of Salesforce Skills In 2017
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It is evident that companies and organisations are now tending to recruit people with Salesforce skills. If you do not have it, you should plan on adding it to your resume. It today's job market, it is one of the most sought skills, and its demand is growing at a rampant speed. Whether you are a software developer, solutions architects, and designers or even a manager you need this important skill.

Alexandra "Gigi" Neuenfeldt is the tri-state and national sales manager for IT recruiting and staffing firm Mondo and this is what she believes about it "The demand...

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Practical Advice
The Tug of Age
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In today's market, is the playing field of young professionals and established seniors even?

This heated debate was set into motion by recent events that featured Housing.com, Flipkart, and Snapdeal. All these startup companies have one thing in common – they are managed by young professionals. Young individuals are proving themselves every day, but can these young marketing officers really fit into the shoes of the senior marketing officers?

The argument could go either way. The senior CMO (chief marketing officer) has been in the game for a while and has thus acquired the...

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Analysis
CMOs Versus Retention Rates: Keeping Valuable Players on Board
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There is no doubt that the business environment can be quite competitive. Still, recent figures have pointed to an alarming statistic in terms of the average lifespan of a chief marketing officer. This is a bit counter-intuitive, for we would imagine that this younger demographic should be able to proactively cope with changing marketing needs. Still, the life cycle of a CMO is normally half of that associated with a CEO. Why is this the case and what steps can be taken to remedy such an issue?



Obstacles to Overcome

The modern CMO is faced with numerous challenges. Not only must he or she...

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Practical Advice
Internal Marketing for your Company App
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Whether your organisation has already introduced an internal app or is about to implement one, it is important to market it to employees for optimum results. This might seem like an odd idea – after all, it’s been designed for employees to use, so surely you just need to tell people to use it. However, this simply isn’t the case. If you consider an everyday product, would you be more likely to use it if you’re told you have to or if the needs it fulfils are marketed to you and you try it out of your own accord? Essentially, by understanding that employees are not...

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