Facebook iconTwitter icon
B2B-Network:
Trend
Spending on TV Advertising Expected to Decrease in 2017
Thumb gfx n003

The Wall Street Journal, CNBC and other media outlets are all reporting that major players on Madison Avenue are bracing for a sharp drop in ad spending in 2017 as buyer's narrow their focus even more on digital media. The political uncertainty expected to continue far after Donald Trump's inauguration is another factor for the expected decline. 

The Manhattan based marketing consultancy Magna Global is one of the major firms that is making these predictions. Coca-Cola and Chrysler are among the many huge transnationals that Magna Global handles marketing strategies for.

...

» Read more
Loader